The name ‘Soka’ comes from the monogram So-Karen and also her passion for Soca music.
Soka is a womenswear that embraces femininity while romanticizing contemporary designs.
She is the Modern day Josephine Baker meets Solange meets Rihanna.
Designer of the Brand , Karen De Freitas started designing while living on the island Saint Vincent and the Grenadines. Shortly there after, She moved New York City to attend Parson School of Design. While a student she apprenticed with brands such Alice + Olivia, Zac Posen, Bibhu Mohapatra and Yigal Azrouel. Through these internships, Soka developed an elevated taste in contemporary designs, while remaining true to her island roots. She then launched her first contemporary collection under the name SOKA in Spring Summer 2015, establishing the brand aesthetic strongly rooted in marrying colors and reinvigorating classic silhouettes.
SOka has so far appeared at Brooklyn Fashion Week 2015 and The Collection Moda Jamaica , 2015 and was featured in magazines such as Ugly Magazine ,even getting the cover of Seven Tribes magazine and Bassculture Magazine in Feb 2016 and has bee seen on Vogue.com.
SOKA experiments with current trends and represent them in upcoming collections in a tasteful and timeless interpretation.
Experimentation, reinvention, versatility, colour, texture, shape, contrast, and composition are some of the words I would use to describe my relationship with fashion. The body is a vehicle for design, best described as a human canvas on which any mood, idea, belief could be interpreted. Each one of us, has a role to play in life, and mine is that of a designer. I plan to make an impact on our perception of ourselves and that of others through the media of clothing.